1. Information We Collect

We collect information to provide, maintain, and improve our Service. This information generally falls into two categories:

A. Information You Voluntarily Provide

This is information you actively and knowingly provide to us.

• Registration/Account Data: Your name, email address, username, password, and [any other sign-up data like phone number, date of birth, etc.].
• Payment Information: If you make a purchase, payment processing information such as [last four digits of your credit card, billing address]. (Note: We use a third-party payment processor, [Processor Name], and we do not store full credit card numbers.)
• Communications: Information you provide when contacting us for support, feedback, or inquiries.
• [Specific to Alfi]: [List any unique content or data users create/upload, e.g., user-generated content, preferences, profile information.]

B. Information Collected Automatically

When you use the Service, we automatically collect certain technical and usage information.

• Usage Data: Information about how you access and use the Service, such as [features used, pages visited, time spent on the Service, frequency of use, and referring/exit pages].
• Device Information: Information about the device you use to access the Service, including the hardware model, operating system and version, unique device identifiers (like UDID or advertising ID), and mobile network information.
• Location Information: [If you collect location:] Your general geographic location based on your IP address. [If you collect precise location:] Your precise location (GPS) if you grant us permission through your device settings.
• Cookies and Tracking: Data collected via cookies, web beacons, and similar technologies to track activity on our Service and hold certain information.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain the Service: To operate, deliver, and customize the core functions of Alfi, including [specific Alfi features, e.g., managing your account, providing personalized content].
• To Improve the Service: To understand and analyze how you use the Service and to test new features and improvements.
• Customer Support: To respond to your questions, comments, and requests.
• Security and Fraud Prevention: To protect the security and integrity of the Service and to detect and prevent malicious or fraudulent activity.
• Communication: To send you technical notices, updates, security alerts, and support messages, as well as marketing and promotional communications (if you have opted in).
• Legal Compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements.

3. How We Share Your Information

We do not sell your personal information. We may disclose your information to the following categories of third parties only to the extent necessary to provide our services or as required by law:

• Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services for us, such as [payment processing (e.g., Stripe), analytics (e.g., Google Analytics), and cloud hosting (e.g., AWS)]. These providers are only given access to the information necessary to perform their functions and are required to protect the information.
• Business Transfers: Information may be disclosed and otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Alfi, (iii) act in urgent circumstances to protect the personal safety of users or the public, or (iv) protect against legal liability.
• With Your Consent: We may share information with your explicit permission for any other purpose.

4. Your Privacy Rights and Choices

Depending on your location and applicable law (such as GDPR or CCPA), you may have the following rights regarding your personal information:

• Right to Access: The right to request copies of the personal information we hold about you.
• Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
• Right to Erasure ('Right to be Forgotten'): The right to request that we delete your personal information, under certain conditions.
• Right to Object/Opt-Out: The right to object to our processing of your personal data, or to opt-out of sharing your data for targeted advertising.
• Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.

To exercise any of these rights, please contact us at [Your Privacy Contact Email Address or a link to a dedicated web form].

5. Data Security

We implement reasonable security measures, including [general description of security, e.g., encryption, firewalls, and secure server hosting], designed to protect the security of your personal information. However, no security system is impenetrable, and we cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the Internet.

6. Children's Privacy

Our Service is not directed to individuals under the age of [e.g., 13 or 16, depending on applicable law]. We do not knowingly collect personal information from children under [age]. If we become aware that a child under [age] has provided us with personal information, we will take steps to delete such information. If you are a parent or guardian and you believe your child has provided personal information to us, please contact us at [Your Privacy Contact Email Address].

7. Changes to This Policy

We may update this Privacy Policy from time to time. The revised policy will be posted with an updated "Effective Date." If we make material changes, we will notify you through the Service or by email. Your continued use of the Service after the effective date of the revised Privacy Policy means that you accept the changes.